Pardo Family Animated Logotype

Brand architecture & development for a family-owned retail shops.

Pardo Family is a group of specialized stores that have been caring for the quality and exclusivity of their products for decades as well as the look of their stores. They are now in a moment of generational renewal, it’s a time to change mentality and work to search new opportunities and reach new goals. They came to Mubien in search of a solid brand strategy that clearly identifies the sector of each store and its values as a family based business.