Vosges planeurs identity

Redesign of the visual identity of a gliding association located in the Vosges mountains.
The challenge of the design was to express the feeling of gliding through air and remind the specific environment that the club finds itself in, the Vosges mountains. The identity needed also to feel more modern-day and instigate trust. I came up with a solution relying on emotion through clean composition. Elements such as the colour gradient aim to represent the feeling of silence and lightness in relation to the sky and the weather while the colour palette used was inspired by the Vosges mountains. I created also a custom typeface with sharp edges reminding the sailplane wings and a condensed look to convey the elevation feeling.