Mobile app product design

My role: branding, logo design, product designer, UX UI design, graphic design, interaction design, information architecture, created low fidelity wireframes to final design mockups, design system language, UX researcher, usability test, market research, content strategy, competitive audit, feature comparison and UX copywriting.

Women Who Ride is a digital product that I conceptualized, researched, designed and created as a mobile app. It is a social network for individuals who identify as women, femme or non-binary that ride motorcycles. The app brings together this demographic in cities throughout the world to share their mutual passion of motorcycling. With a GPS locator to search other motorcyclists profiles, rides, clubs and events, the app connects women to plan, do and explore. https://www.angel-benedetti.com/women-who-ride