Lobster Pot // Lobster Pot Express

With their upcoming franchising, The Lobster Pot was in need of a freshening up of their current logo and an extension for The Lobster Pot Express. The family wanted to keep that iconic logo that has drawn in so many, but make it more modern as more eyes will be on it. I created a logo that could be seen all over the United States, while giving the feel of an authentic Cope Cod dining experience.