Trail Therapy Logo

Trail Therapy is a platform where the link between mountain biking – and other outdoor pursuits – and positive mental health is examined and shared.

The aim of the logo was to create something positive, fun and friendly, whilst maintaining an element of professionalism. The tittle on the 'i' was replaced with a heart icon to represent health and wellbeing, whilst the dotted line symbolises trails and paths, and the trees the outdoors.

The colours were chosen to reflect the health, wellbeing and outdoors, whilst also being open and sympathising.