Kruithof optiek branding
The goal: Kruithof Optiek is a family owned optician. In the discovery session we were astonished by their level of service and quality. The goal was to grasp that experience whilst appealing to a younger audience.
The logo: The outcome is a luxurious yet modern and approachable logo. The three rings stand for their 3 generations, 3 shop locations and most of all their expertise on the eye, glasses and contact lenses.
The whole project you can view on Behance https://www.behance.net/Smaac_creatives
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