Kruithof optiek branding

The goal: Kruithof Optiek is a family owned optician. In the discovery session we were astonished by their level of service and quality. The goal was to grasp that experience whilst appealing to a younger audience.

The logo: The outcome is a luxurious yet modern and approachable logo. The three rings stand for their 3 generations, 3 shop locations and most of all their expertise on the eye, glasses and contact lenses.

The whole project you can view on Behance https://www.behance.net/Smaac_creatives