GoodLife Designed

GoodLife designed was created by a mother and daughter dynamic duo who aspired to help others create a better life. The theme behind the brand was “California cool” while not being overly exaggerated. After forming a brand style guide and gathering textures a free flow website was styled featuring organic elements and designs overlapping. The bright whites and nude colors bring in a earthy element while the vibrant teal reflects the cool waters of California. Iconic palm leafs were used as decorative elements and muted tones helped keep the design fresh and modern. The white space helps the design feel open and refreshing. The same design aspects apply to their design guides which were also styled in relation to their site and aesthetic in order to create a cohesive branding look.