ELIROS MARE

Eliros Mare is a luxury hotel in Crete. After a major renovation in 2020, an image rebranding followed, requesting a new logo and visual identity. The new logo conceptualizes the symbol of a Lyre, an ancient musical instrument played by Apollo God who was worshiped by the citizens of ancient Eliros. Positioning the lyre in an angle also helps present the initial letter "E" from the brand name. The lyrical element symbolises the beachfront lullaby of the sea and the poetic nature of the hotel.