Investeo - Branding finances done differently

Investeo - Empowering millennials to take back control of their finances

A secure financial future is one of the key challenges facing millennials all over the world. Recent years has seen an increase in credit card debt, student loans and an increasingly challenging job market. Amongst all this, millennials often feel overwhelmed planning and managing their money. Investeo want to change this by offering clear and helpful information written in plain English. The goal is to empower young adults to take back control of their finances and understand that they have options that can work for them. We worked with Investeo to communicate their mission, develop their visual identity and design their first product, a guide on personal finance.