Kresala | Handmade Jewelry

Kresala is an online handmade jewelry brand. For the graphic image, organic and abstract stains of colors are used that represent the freshness, softness and essence of the sea (the brand's main source of inspiration).

As for the art direction, a coherent aesthetic is achieved with bright images and neutral and natural colors, in order to capture the essence of the brand.

The key values ​​for the development of this visual identity are: sustainability, the sea as inspiration, femininity, Basque roots, simplicity, luminosity, timelessness, naturalness and honesty.

To see the complete project:
https://www.behance.net/gallery/99519425/Kresala-Handmade-Jewelry