Our new face

Every element in Mercado (our new design system) is intended to convey warmth & humanity, active community, and opportunity. Initially named after the Mercado Central in Valencia, Spain, we believe a central marketplace embodies this spirit of our new brand. It’s bustling with social connection, commercial exchange, and intercultural/intergenerational contribution. It’s ever-evolving and reinventing itself for every new generation, cultural movement, and time in history.

Warmth and humanity:
Our brand depicts all kinds of professionals in authentic ways, always keeping in mind that professionals are people. As much as anything, we aim to share values with our members. We’re proactive in our empathy. Our brand recognizes and engages all kinds of professional people in real work. No hustle, no hassle, just keeping it human every way we can. We add an instinctive human touch to our designs, and help familiarize sometimes wonky work situations.

Active community:
Our brand helps people build meaningful, trusted relationships so they can help each other. We encourage members to form meaningful, trusted, and supportive relationships with one another—and with us. We bring members together, where they can form communities that matter uniquely to them. Whatever platform we offer or interactions we design, all ideals and accomplishments belong to the community.

Opportunity:
Our brand supports our vision of creating economic opportunity for every member of the global workforce.​