Brand Direction for Atlas
An unchosen concept for Atlas Consulting.
I wanted to highlight the idea of understanding a patient's worldview through the logo and main brand elements. The visual mark feels both like an abstract globe as well as a notation of a location within that world.
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atlas
brand
brand identity
brand identity design
branding
bright
creative direction
location
logo
navy
sans serif logo
tagline
world
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Posted on
Nov 17, 2020
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