Smash | Cocktail Brand

Creation of the brand of a cocktail: Martell (cognac) + Schweppes Ginger Ale, which is created to approach a younger audience but without losing its tradition and elegance. The naming “smash” is chosen; a short name, easy to pronounce and remember, with a sound that evokes the sensations that characterize this cocktail: mystery, silkiness, effervescence. In addition, one of the meanings of smash is a resounding success. So, undoubtedly, this is a perfect name to launch our drink.

To see the complete project:
https://www.behance.net/gallery/84000997/Smash-Cocktail-Branding