Boilerplate Plan Selector

I put this together as a boilerplate reference to plan selector patterns commonly used to manipulate users into selecting a plan type.

Each plan selector page is a little different, but you can find common patterns such as: emphasizing a central plan that is mid-tiered, defaulting to annual payments, requiring users to contact support for enterprise plans, and limiting features based on the selected tier.

Plan selector pages are not the most negative or manipulative experiences but in an economy where many people have an abundance of subscriptions, it's something to be mindful of!