O Buddies

Oxalis Books is an indie children’s publishing company based and deeply rooted in the Pacific Northwest. Through unique stories that affirm the importance of community, play, and respect, Oxalis’ books help kids construct their identities, their understanding of the world, and their value systems.

Reid wanted an identity that felt charming, playful, and creative, and spoke directly to the weird humor that captures kids’ imaginations. The concept we settled on is based on the distortion of the Oxalis “O,” which is drawn over to create the little buddies you see here.