Streetwear logo

Miki maddog is streetwear T-shirts line. They also run a high quality custom made accessories for dogs brand so they wanted a logo that combines both; their passion for streetwear and dogs.

They were looking for a dog mascot design with a streetwear typography and specified that the mascot needs to be “cute and badass” , could be crazy but not scary. Hence the logo is an angry puppy with stitches on his head. Opted for a minimalist style so that it looks cute. The name is done in a brush stroke font inspired by brush graffitis.