Autumn Congress – Logo design
The Autumn Congress is one of the most significant events of EESTEC, a Europe-wide non-profit student organization. Its main purposes are to connect European electrical engineering and computer science students, to help them build relationships, to improve themselves in their professional lives, and to get to know different cultures. During this week-long event over 150 students gather and work together to set the course of the association. Congresses have been shaping the future of EESTEC for over 30 years now.
We have chosen the character of the Wondrous Hind (Csodaszarvas) from the Hun legend, not only to build some historical knowledge into the branding concept, but also because the stag’s role in leading the Hungarian ancestors towards the prosperous Carpathian-basin is an expressive metaphor. This golden #wondeer became the protagonist of the week, appearing on printed materials, in social media posts and even as temporary tattoos.