Morning Grind Logo (Client Work)

This was a logo re-design project for Morning Grind Coffee Company. Their original logo (last slide pictured), was a clever idea encapsulating the morning sun and a coffee grinder gear, but it lacked the professional, polished appearance that the company was looking for.
It was a lot of fun to work with this clever idea and deliver a couple of variations (including the second slide, which was an alternate concept.)
Keywords were masculine, modern, and minimal.