wrkout Brand Identity

Excited to share more of the wrkout brand.

As part of the Empirika Media Group I helped to create a new brand identity, voice and tone, and visual design for the Home Fitness brand wrkout. The visual approach was build around vibrant and energetic photography conveying the feeling of a club atmosphere. Really loving how the logo mark and overall look and feel turned out. Shout outs to the team.

More to come soon!

Thank you,
—L