Therapia Staffing UI/UX redesign

MY ROLE

My role was as an intern, i came in and was asked to evaluate their current website and identify what I thought could be improved upon and then execute that by developing a prototype. I also did photography and iconography in some places throughout the website in order to create a more attractive experience and portray the brand identity and company culture they were lacking.

PROBLEMS

The main problems had to do with information flow. Nothing on the website was straightforward. For example, the about page contained blog posts, a page called “Stories” contained stories from peoples travel experiences and testimonials. No social media links were present on the website when the company is currently focusing heavily on social media marketing. Information was repeated in many places on the same page and was very text heavy. Visually, the font choices were somewhat outdated and gave off a childlike feeling.

INITIAL RESEARCH

While the time and budget constraints did not allow us to conduct user research we did secondary research by looking at other staffing websites and determining what were key features on their websites and what user flows were working. We also used these websites to understand what information was valuable for nurses and what wasn’t. We also conducted research by discussing with recruiters what information nurses ask for and what would be most applicable to add or get rid of.

SOLUTIONS

My solution was to create a streamlined modern website for Therapia. I tried to minimize stock photos and replace where I could with photos I took of the office or the team. I also incorporated a team page, because Therapia is a small company the people and the culture are what sell them vs. a larger staffing company. I included all of the staff photos and titles on that page in order to add that personal touch. I changed the font to one modern sans serif font and instead of switching fonts chose to use capitalization and color to provide emphasis so that the website was less overwhelming and more direct and user friendly. I added apply, search, and post features at the top as a stable element so that no matter where they are on the website the user has easy access to the most important feature on the site. I kept a similar layout structure for every page to keep a consistent visual structure. I also created a more comprehensive and visually attractive footer to help the user navigate. Finally, i incorporated references to “Ohana” in as many pages as I could t incorporate the company culture the company was looking for.

LEARNING

Although this is not a product that went live, it was something I delivered to a client for them to translate into a live product and there were a lot of things I learned along the way. If i were to repeat this process ideally I would launch some user testing on the functionality of the initial website. I would like to see how 100 or more people interacted with the website and if they had the same critique as I did. I would also be interested in conducting research directly with the consumer (in this case travel nurses) to see what they look for in these websites, what questions they’re looking to get answers to and what makes them hit that apply button (other than money). I focused very heavily on using company culture and the Therapia brand as a selling point but I think with more time I could have put more into the team page in order to fully show who Therapia is. There were some elements I found unnecessary completely that the client wanted to keep, such as the media page which is a conglomeration of what was previous the blog and stories page with the addition of a multimedia element. All of this I think did little to add to the user’s experience.