Main navigation concept - Stock Analysis Web App
Customer experience (CX) is comprised of understanding the User Journeys.
We need to understand the journey that our customers, users are taking and what can we do at the each step of the way to improve or enhance or drive the outcomes within that experience.
The journey is always based on a need. And what we do from the service design perspective, we’re starting to map out what are the phases that the user is going through.
So once, you’ve established the journey, start to look deeper into what powers that journey.
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