Monotype Fonts - UX Patterns

Snapshot from a much deeper typographic system for the recent Monotype rebrand. I worked with the brand team and type studio to explore library and custom type choices that could help represent our next brand iteration.

To carve out our own space, we opted for a custom version of Helvetica Now that uses three optical sizes for different use cases. We use a small range of weights and scale to create contrast and focus on short headings.

The infant "a" and hooked lowercase "l" create a warmer impression when compared with the library cut of this typeface.