Zadig & Voltaire - This one is not for him

Zadig & Voltaire wanted a newly designed bottle for their 'This one is for him/her' campaign.

As a brand for the newer generation, they have rebellious values and are not afraid to show it. Here is a list of what Z&V is representing:
Art is Truth
Free spirits
Tribe
No rules
Nevermind
Paris
Revolution
Alter ego

With this in mind, I redesigned the perfume bottle making Voltaire the main hero of the story. Z&V is named after a witty French writer and philosopher known by the nom de plume (or his alter ego) as Voltaire. Zadig being one of this most famous works.

By paying him an ode, with a manifest on the back, the new line of "This one is not for him/her" is representing the swift in our society. The escape from the norm and the old and the desire for creating and inventing, and the freedom of self-expression and not being bound to old sexuality beliefs.