Gymshark Rebrand - 111120

Quarantine has not been kind to my waistline so I've been exploring some in-home workouts and stumbled upon Gymshark - the broiest gym brand to exist. I was amazed they had such a cult following with a logo that is so mediocre.

Here's a quick lil exercise (no pun intended) in trying to make them look more refined, as well as appeal to a broader demographic.