DON'T TELL JUST SHOW

Itel, the very first MVNO operator in Vietnam came to us needing a deeper exploration of their brand potentials to stick out and captivate the emerging GenZ customers.
Being known as digital natives, Z generation live an extremely fast live, change focus quickly with the attention scattered over plenty of ephemeral content. How to win their hearts and minds is the brief that Itel gave us.
Realizing that brands need to be realistic and genuine to gain the young trust and love, we develop a new radiant look with a playful brand voice for Itel. Don't tell, just show. Be smart, be quick-witted, be the kind of person that the young want to make friends with.
The full showcase on Rio Hanoi's Behance: https://bit.ly/35fWn1J