Zadig & Voltaire - This one is not for her

Zadig & Voltaire wanted a redesigned 'This is for her' perfume bottle.

Their brand is all about Art is Truth, Free spirits, Tribe, No rules, Nevermind, Paris, Revolution and Alter ego. With those values in mind, I designed the 'This one is not for her' concept bottle. One that empowers people to question the rules, not just follow them.

The idea is that this bottle can be someone else's alter ego, meaning it's not just a perfume for girls, it's a perfume for everyone who's willing to question their own beliefs.