Lulu identity

Lulu is a private network for girls to express and share their opinions openly and honestly. Lulu unleashes the value of girl talk and empowers girls to make smarter decisions on topics ranging from relationships to beauty and health.

This exploration illustrates that the Lulu logotype can support new audiences and verticals, while maintaining a strong core brand. In this case, the design system includes circular spotlights that bring the specific verticals to life: Guys, Girls, Beauty.

For more: http://scarlettcoley.com/portfolio/lulu