The Soul Belief Logo

This is a logo for an Edmonton Reiki client who wanted something unique, soft and elegant.

Since hands are integral to their practice, they are used here to visually tie the practice to the brand.

The lavender grows from the tips of the fingers to symbolize growth, change and healing.

The lines are very delicate and mindful, with a slight organic approach to pull in femininity and gentleness.

Client: The Soul Belief
Agency: Spark & Pony Creative
Art Direction: Michelle Scully
Designer: Michelle Scully