Brotherhood - brand refresh

Brotherhood Brand Refresh

ABOUT THE CLIENT
Brotherhood is a Canadian capital management firm that deals with ensuring maximum efficiency in a companies cash flow.

CHALLENGE
This project goal was to refresh the logo and create a memorable identity that communicated Brotherhood is a Canadian company without using something cliche (a maple leaf, CN Tower, etc.).

SOLUTION
I removed the drop shadow and redrew the symbols' shapes to make it more modern and versatile. The new colour palette is sourced from the Canadian bills giving personality to the brand and making it look/feel more approachable.

Check out the full project on my website:
https://kaejon.com/brotherhood

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Do you have a project you’d like to collaborate on? Email me: hello@kaejon.com