B2B Product Page – Puratos

For Puratos, an international group offering products/services for bakery, patisserie and chocolate sectors I've been working on reworking their product pages.

Attached you can find the original page, and this is a recent iteration of the reworked page (we're still working on it currently).

B2B is quite a different ballgame than B2C when it comes to UX design as B2B customer behaviour patterns and information needs are quite different. It's an interesting design challenge nonetheless.

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