Absolut Texas

Proud of this bad boy! An exciting project I've had the honor of being involved with has finally come to fruition.

When approached by Pernod Ricard about development of the Absolut Texas brand, we at Guerilla Suit curated a list of Texas-based artists from across the state whose work embodied the progressive, art-driven vision of modern Texas and Absolut Vodka. From the big city lights of Dallas to one of the biggest live music scenes in Austin, Texas is a place where you're free to dream big and live large. With this in mind, GS helped direct, design and translate the chosen artist's (Cruz Ortiz ) vision through the technical and practical concerns of Absolut Texas branding from bottle to billboard to event design.

GS Team: Kevin Whitley, @Ethan Leon
Photography by: Nick Simonite