Skagway Fish Co.

Skagway Fish Co. is a seafood restaurant in Skagway, "The gateway to the gold rush" Alaska. It is a small town of fewer than 1,000 people. On any given day during the summer cruise ship season, there can be up to 6,000 tourists flooding the town. SFc is the first eatery people walk by when exiting the cruise ships. I upgraded their identity after the restaurant caught fire and was rebuilt. Here are the six graphics and a menu I designed for them. The skull and fish graphic is their best seller to date!