Unchosen Brand Direction for Liberation Barbell Club

An unchosen brand direction for a weightlifting gym based in Austin, TX.

The goal was to create a brand that felt drastically different than the stereotypical gym brands that are overly masculine for a brand that felt more community-centric and inclusive.

Interested in working with me?
I'm currently open for new freelance opportunities:
hello@linseypeterson.com
Check out more of my work here.