Derfor Jammerbugt - campaign logo

Jammerbugt is a municipality in the northern region of Denmark, housing a lot cities.

The local municipalities in Denmark all has departments working on attracting new inhabitants to the cities.

I was booked to redesign an existing campaign logo concept.

We wanted the concept to variable, in terms of the city or area in question. Hence, the 'Derfor' (Therefore/That's why) text is static, and the type below, is interchangeable, for each of the 25 cities.

i.e.
Derfor
Blokhus

Derfor
Trekroner

And so forth.