Visual indentity for local product

"Slatki pelin" by Petar Mihic (Artemisia annua) is a brand from Trebinje, Republic of Serbia, Bosnia and Herzegovina. His mission is to reconnect people to their world in traditional ways. Petar's family have a long tradition in the cultivation of aromatic plants. They grow sweet wormwood on fertile Herzegovinian soil where the conditions for the growth of this plant are very favorable. And his products now are on top ones to helping in healing from Corona virus.

With a colorful and soft approach, I developed a fresh graphic identity, logoytpe, business cards and stickers with a set of graphic elements as part of the visual language to express his story and values. Colors can change in depends of the moments, in depends of the season. Mixing organic and geometric shapes this aesthetic takes us to a place of mental peace, without distractions, with soft colors, always referring to natural and genuine, from shapes to materials.

Client: Petar Mihic
Agency: Matea Soldo / DesignMS
2020