Mabel - visual identity

Meet Mabel, a small coffee shop in Aalborg, Denmark, owned by a mother and her daughter.

The competition in near proximity of the store, is steep. And Mabel is the shop that takes up the smallest space in the street.

We went with a vibrant color palette, while still keeping the appearance luxurious and elegant.

The bean icon is hand drawn, and matched with a distinctive, yet subtle, font.