Oxford Sciences Innovation
Investing in cutting edge ideas, Oxford Sciences Innovation (OSI) help form the next generation of world-changing organisations.
Challenge
They invest millions annually into research projects and new companies forming from the university postgraduate programmes. Their goal is to address the world’s leading challenges. OSI brings financial and human capital that enables Oxford University’s world-class science to go to market, and thrive.
Approach
At the beginning of the project, we clarified their brand’s key message – a history of success, a tradition of ideas, investing in legacy, leading practice opportunities, trusted discoveries advanced and collective research potential.
The brand identity system for OSI was formed around controlled experiments and an aperture that can be adjusted to show the vastness and details of the world through various lenses. The completed visual language is an adaptable system that can be used across multiple platforms and contexts.
To reflect the ever-changing nature of innovation we worked with a typographer, Bobby Tannam, to create a custom font that contains a variety of different version of each letter. The bespoke typeface was designed to reflect the scientific edge of Oxford University’s science elite.
We also commissioned photographer, Matthew Thompson, to take a series of portraits capturing the innovators and their workplaces. We also captured a beautiful series of dawn and dusk photographs at the university. These images feature across their website we designed which includes their full portfolio of spinout companies.
Services
Branding, art direction, website.
Value
OSI continues to grow and is now powered by some of the world’s leading organisations such as Google and Huawei. They’ve raised more than £600M from a diverse group of over 70 shareholders, brought together by a commitment to build thriving science and technology companies from Oxford University.
Website: oxfordsciencesinnovation.com
Collaborators
Typography: Bobby Tannam
Photography: Matthew Thompson
Web development by Loughlin McSweeney