Ibec, Ireland: A Model of Substance
The story of the global dynamics driving the Irish economy by Ibecx.
Challenge
Ibec is the largest business lobby group and the largest lobbying organisation in Ireland. It represents businesses of all sizes spanning every sector of the economy, together employing 70% of the private sector workforce in Ireland. Today Ireland is once again one of Europe’s fastest-growing economy. Commentators who dismissed the Tiger years as Icarus flying too high have had to revise their understanding and acknowledge the depth and substance of the Irish business model.
The Irish model has been evolving over the last eighty years. In practical terms, it is a program of economic, educational, political, cultural, social and taxation policies. Our task was to create a way of promoting the evolution of the Irish economy today using substance, statistics and stories. We needed to be transparent about our past and clear about our key messages for the future.
Approach
Working together with Ibec, we designed this corporate report which included essential numbers, timelines, infographics and case studies. We also built a series of perspex sculptural statistics. We collaborated with a model marker to create these three-dimensional models of the bar charts and stats. The models were made of clear perspex to reflect transparency of the report. They were also exhibited at both the launches in the Washington DC and Dublin. We also print managed the project for Ibec.
Services
Design for print, art direction.
Value
This Ibec campaign tells the story of the Irish business model, how it has developed and what it looks like today. The need for this campaign has arisen from misconceptions about the structure and nature of the Irish business model both domestically and internationally. The aim is to use the narrative to inform business and other stakeholders.
Collaborators
Photography by Ros Kavanagh
Copy by David Timmons
Model making by Eric Murphy