Anno Extreme 95 - The world's strongest gin

Design and creative direction for a new spirit product activation, launched in November 2020. Being 95% ABV and the world's strongest gin, I chose spot colours and typography that playfully warn consumers of the contents. The 95 escapes the label, suggesting the oversized nature of the spirit, with alchemy symbols tying it to the core brand identity. The 20cl bottle comes packaged in a neat, double-lined, metal foiled container with a 25ml glass beaker. Drink responsibly.