PIVOT Dublin
The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. Pivot Dublin was Dublin’s bid to become World Design Capital in 2014.
Challenge
Each city entering the competition are given 44 questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document. We worked together on the submission with Dublin City Architects, Emma Curley Architects, Henrietta McKervey, Dr Linda King, Areaman Productions, and Gregory Dunn.
Approach
Dublin’s bid comprised of research, writing and design that focused on answering four questions: Why Dublin? Why Design? Why Now? Why PIVOT? The document included a vision for the future, an Irish design timeline and design essays.
The submission included a series of short films documenting conversations between designers. The conversations also featured throughout the bid book. We interviewed 25 designers in Dublin and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’.
The 416-page bid document had 30 different covers designed by a variety of creative Dubliners. We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community. The website featured a blog which had contributors from around the world, www.pivotdublin.com.
View the bid book here
View the bid film here
Services
Branding, design for print, art direction, website, print management, exhibition stands, film, animation, signage, merchandise.
Value
Dublin’s bid was shortlisted to the final three from over fifty entries around the world.
Red&Grey was awarded a Special Outstanding Contribution to Design in Ireland award by the Institute of Designers in Ireland for our work with Dublin City Council on their World Design Capital submission for 2014, PIVOT Dublin. A special edition of the book was presented to Queen of England while on her visit to Dublin.
Collaborators
Research & writing by Emma Curley Architects
Research & writing by Dr Linda King
Copy by Henrietta McKervey
Film by Areaman
Photography by Gregory Dunn
Photography by Matthew Thompson