Muscle Arm + G

More than just a logo.

Here’s a modern, future-proof brand identity package I developed for Fitness Trainer & Recovery Coach, Thomas Van-Gucci.

The trademark represents FIVE key elements:

1) Muscle arm flex illustrating strength and conditioning
2) Subtle resistance band curl signifying the trainer's home-workout programming
3) Rounded corners that are strategically and mathematically matched to indicate circuit training
4) Lettermark incorporates the initials "V" and “G” for the trainer's surname and personal element.
5) Anything else you see, tell me in the comments so I can use it to get more "Oomphs!" when presenting this to the client - and charge more. Hah. Kidding.