Juggernaut logo mark hunt

What Is a Logo?
A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.

A Brief History of the Logo
Logos have been in existence for thousands of years. The earliest logos were nothing more than simple distinctive markings, symbols or literal brands, that were created to signify the maker of a product or communicate the type of products that a particular merchant was selling. For example, under the reign of Henry III, in the year 1266, England’s Parliament passed legislation requiring that all bakers use a distinctive mark for the bread they sold. Historians widely believe that this was England's first legislative act, concerning trademarks.

KEY TAKEAWAYS
A logo is a visual symbol used to instantly identify a company, organization, product or brand.
Logos may show an entity’s name spelled out with letters, or they may be abstract designs, such as the Nike stripe.
Some logos contain hidden messaging, for example, keen observers will notice how the FedEx logo contains a white arrow shape, in the negative space between the letters ‘E’ and ‘X’, to symbolize delivery accuracy.