PACKAGING | election year survival kit—vote!

For many, the start of 2020 marked an uptick in stress and anxiety about the upcoming presidential election. The goal was to create a product that could speak to this sentiment while also playing in the quirky and giftable world of Pinch, remaining bipartisan and also gender-neutral. The Election Year Survival Kit was then born.

With bright colors, bold patterns and nods to the American flag, I crafted a packaging solution that checked all those boxes while still feeling inline with our brand.

From determining the structure, brainstorming and designing the components within the kit, and designing the packaging, I saw this project through from start to finish.

You can view the full project here!