Increase Twitter Profile Engagement with Feature Concepts

In order to confidently engage, users need to find the content they can trust. Today, this is achieved by the Twitter verified badge and knowledge of who is in their social network.

The challenges with this approach are:
- Verification logo only verifies the account holder, not the relevancy or truthfulness of their content.
- Their twitter circle is what they're trying to protect.
- Users viewing a profile aren't able to easily sift to see if this person is worth following or engaging with.
- It's difficult to search a particular user for specific content. (E.g. an environmental regulator on oil)

Ideally, users prefer a solution where they are able to quickly identify
1) if the profile is relevant to their interests
2) tweets that may be of interest

Surfacing these should increase user profile engagement metrics at Twitter.