Cozy Hot Cocoa

I created this illustration to promote UMBC's Hot Cocoa on-campus event! My goal was to effectively using the UMBC color palette to create a cute illustration that students would engage with.

I was inspired by charming 50's illustration with funky perspective and whimsical shapes. I primarily used the Blob Brush tool to make organic blob shapes, the Effect>Distort & Transform>Roughen effect to give the steam a rustic feel, and layering blending modes of UMBC brand colors to look fresh while staying in-brand.