Corporate Identity: Logo, Colors, Brand and Print Stuff

The client was looking for a logo with a modern style, they liked skype, msn butterfly and that kind of images. They had in mind this concept of "running water inside of machine".

i started with a simple circle, i tried to show water, and i know, in my experience; water, clouds, dust and all this thing make it with "particles" are hard to draw with just 1 layer. So i start to add more and more vectors layers to try to create this "water movement inside a cleaning machine".

Finally, i used in th wrods a “italics” font style to give more “running”.