Euphoria - A Visual Identity System Project

[To view the entire project, please check out my Behance profile]

- This is Euphoria.

Euphoria is a premium brewery selling unique beers produced in Belgium, all over the world. Their beer flavors are made of a solid traditional base, combine with a large set of bold notes. They have history, they are bold, they have passion, and they want to share it.

The challenge they have: creating an identity system that would set them apart from the competition, attract attention in the shelf, and represents the boldness of their beer's flavor, while embracing their vision, long-lasting history, and values in their company.

To solve their challenges, I came out with this.

°This is a concept project.°