Pacific Calm Udemy Project

The following project was a free exercise presented as a part of the Graphic Design Masterclass course on Udemy from Lindsay Marsh.

For the exercise, imaginary client wanted to brand a lifestyle gym under the name Pacific Calm. The main focus of an exercise was to design a logo, but one could create a whole brand identity if willing.

We received following instructions in the video that would help us identify client’s wishes and his target audience:
Pacific Calm offers exercise classes, yoga & spa services
Target audience: women, work life balance supporters, people who are interested in gym and exercise as a lifestyle
Important notes: Pacific Calm is not JUST a spa, but it does offer water based services
Logo should be simple
Tagline: Love. Yourself. Healthy. (Logo has to work with and without it!)

Used Fonts:

Fonarto Font
Nirmala UI Semilight (Windows 10)