JSJ Medical

JSJ Medical hired me to create an identity for them that would allow them to quickly penetrate the medical supplies market as a new business. Through my competitor research, I noticed almost all other medical supply companies simply focused on product specs and the breadth of their product offering, which makes for some pretty cold, sterile messaging. We decided to go in a different direction and illuminate how helpful JSJ's products can ultimately be for patients, adding a lot of warmth and compassion to the brand.

We also decided the branding should be smarter and more modern than that of JSJ's competitors, so we abbreviated the name to JSJ Med for better recognition, and I used two J characters to form an S as the JSJ icon. The colors strike a balance between professional/clinical and calm/inviting. Finally, I illustrated some icons to be used on the website that match the stylistic treatment of the logo.