Veronica Lee Bishop
Logo, brand identity, book cover design, and social media template design for author and content creator Veronica Lee Bishop. Our goal was to capture a sense of enchantment surrounding classic literature, almost along the lines of the dark academia aesthetic, but more child-friendly. To accomplish this, I used earthy tones that span a broad spectrum of hues, with enough saturation to make them energizing instead of dismal. I also used a subtle grainy pattern to create a time-worn look on all branded materials. These elements, coupled with some hand-drawn illustrations, make for a brand identity that inspires a love for reading and a respect for classic literature.
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